India and her Internet Usage

A developing country like India has more internet users than the entire population of USA.

According to a report published by IAMAI (Internet and Mobile Association of India) 346 million Indians use internet; the population of USA is estimated to be around 336 million.

The Internet users of India mostly engage in E-Commerce, online payment etc.

The Pandemic Impact

Before the world was locked down by the pandemic the number of Indian Internet users were  230 million (2019); during the lock down the number of users have doubled with more males using internet in both rural and urban areas.

All for entertainment

Entertainment, communication and social media encourage more and more users to try the internet. Entertainment through the OTT has almost equal number of subscribers in both rural and urban areas.

Texting and emails are the popular means of communication.

Future Growth

692 million Indians have used internet at one time or the other and the user base is expected to reach 900 million by 2025. With the urban usage has almost reached its peak with 347 million users at 69% of the urban population there is plenty of leeway for expansion in the rural market which is at present at 351 million at 37% of the rural population. Interestingly two out of every five rural users have tried the voice facility; services like online gaming, shopping and payments are bound to grow, the use of  Indian languages by the Operating Systems will throw open tremendous growth opportunity for internet usage and its related development opportunity in India. Goa and Bihar stands at the extremes in terms of the usage with the population.