Friday, 4 September 2020

Innovation during Pandemic

Tourism is one of the worst hit industries during these pandemic era. Many entrepreneurs have gone bankrupt and many careers have been thrown under the bus. 

Inspite of everything Aveda Resorts & Spa at Kumarakom, in Alleppey district of Kerala has found a way to do something that would generate some income to maintain the property, atleast. By June, they knew the lock down is here to stay and the hotels will not be allowed to open anytime soon.  So they decided to turn their awesome 150 metre long swimming pool into a fish farm. 

They bought around 16,000, two months old Pearl Spot ( Local favourite) baby fishes and farmed them in the pool.

Pearl Spot usually take around eight months to reach their full growth/size and the team at Aveda is hoping to harvest them in November and looking forward to sell them both in the local and UAE market. 

The reality of Pandemic is shock and panic which drove many to destruction, the team at Aveda Resort and Spa has found a way to stay afloat. Congratulations Team Aveda, you guys are very inspiring.  

The link:

Aveda Boutique Resort & Spa

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